Meet Our Team

Elizabeth Peña:
Elizabeth Peña:Executive Director
For over 25 years, I’ve dedicated myself to helping small businesses through advising, and now as an Executive Director, I continue this mission. I encourage every small business owner to see the SBDC as an essential tool in their toolbox for maximizing success.

Director’s Message

Welcome to the Sul Ross Small Business Development Center (SRSU-SBDC). We’re here to help your small business start, grow, and thrive.

Our goal is simple: to provide expert business advising and management training to small businesses in the Big Bend Region. We assist established firms, growth companies, and start-ups in navigating today’s global marketplace.

At our Alpine office, our certified advisors offer confidential business advising at no cost. We cover a wide range of topics, including start-up guidance, marketing, business planning, financing, and more. Additionally, we offer free and low-cost seminars, plus 24/7 online training.

The SBDC is a partnership with the U.S. Small Business Administration, the Texas South-West Network at UTSA, and Sul Ross State University. We’re ready to assist you with any business-related questions.

We look forward to supporting your entrepreneurial journey. Explore our website to learn how to get started with our services.

Wishing you success,
Elizabeth Peña

 

Virginia
Virginia Arredondo
Senior Business Advisor
Virginia’s expertise shines in the realm of small business tax information, where she navigates complexities with ease. Known for her extensive knowledge and commitment, Virginia is the go-to source for finding solutions. Her joy lies in providing crucial information to clients, guiding them in making informed decisions about the best avenues for their business success. With Virginia on our team, small businesses can trust in her support and guidance for navigating the intricacies of tax matters and strategic choices.
Micella
Micella Salcido
Certified Business Advisor
Micella’s passion lies in guiding clients through the intricacies of marketing, providing valuable insights and strategies. Micella’s calming nature makes her a reliable and approachable resource for businesses seeking guidance. Additionally, her keen eye for numbers extends to a proficiency in assisting with financial aspects, offering a holistic approach to business support. With Micella on board, our team is enriched by her expertise and dedication to helping clients thrive in both marketing and financial domains.
Norma
Norma Martinez
Training Coordinator and Support Specialist
Norma Martinez thrives as the heartbeat of our team. With a passion for providing comprehensive information about the SRSU Small Business Development Center, Norma serves as the go-to resource for our team. Her joy lies in being the helping hand, fostering connections, and seamlessly linking individuals with our skilled business advisors. In her pursuit of building bridges, Norma plays a vital role in ensuring that our team functions as a cohesive and supportive unit.